In the aviation sector, the provision of in-flight entertainment (providing news, passenger information, general entertainment and advertising) is now commonplace.

 

The airlines have long since regarded this on-board service as an important way to add value to their service, whilst introducing new revenue streams into their portfolio and competing with other airlines and other modes of transport. As technology advances, this is starting to become more and more commonplace in the rail sector.

 

With the considerable advancements and market growth in Digital out of Home (DOH) media generally (throughout fast moving consumer goods and business to business markets), coupled with the advancement in high speed ‘real-time’ communication and geo-location awareness to and from a moving train, tailored media services have the technical foundation on which to grow.

 

Whilst on-board media will not be suitable for every occasion, like the aviation sector it is likely to appeal to specific target audiences in specific circumstances and is clearly increasing globally in its scale.

 

On-train Media services can benefit Train Operators and their staff, rail passengers and advertisers and will always be tailored to specific market needs, including:

 

-         Passenger Information (travel information, operator information, general updates..)

-          Entertainment (news, sports, general information..)

-          Operator Communications (promotions, contact information, new services..)

-          Advertising

 

For more information on the TrainFX Media products and services please go to the TrainFX portfolio.